Exercise.com

Exercise.com positions itself as gym management software rather than trainer software, built to grow a fitness business both online and in person from a single platform.

The inclusion of a full CRM with client lifecycle management is what separates it from the coaching apps in this category. Most personal training platforms begin at the point where someone is already a client, which leaves acquisition and the drift of lapsed members entirely unmanaged. Exercise.com covers acquiring, nurturing and retaining clients across the funnel, with automatic email, SMS and in app notifications.

Online delivery is broad, covering sold workout plans, automated memberships, group challenges, livestreaming, digital products, on demand content and individual workouts, all through the business's own custom branded workout apps rather than under the vendor's name.

The commerce layer is more complete than most, handling payment processing, ecommerce, commissions, invoicing, account balances, coupon codes, upsells and subscriptions, and the infrastructure is PCI Level 1 compliant with client payment and package data imported on migration. Commissions matter specifically for gyms, where trainers are often paid a share of what they sell and reconciling that by hand is a monthly chore. A published customer describes replacing three or four separate applications. Pricing is not published; the platform is sold through a demo.